STUDENT PROJECT
Students will form teams (maximum of four people per team) for the purposes of creating startups and experience all the phases of the startups.
The tasks for the term-long project are as follows:
- Originating business idea
- Translating the idea into business concept
- Building business model
- Creating business plan
- Pitching to Investors
- Creating global expansion plan
The Business Plan will be a minimum of ten pages in length. Students are not expected to develop a full business plan. The business model must demonstrate the basic market and economic feasibility of the proposed business. A framework and the business model will be presented in class.
The project tasks include Group Element and Individual Element.
(1) Group Element (to be completed as teams) for which the tasks are outlined above;
(2) Individual Element (to be completed as individuals)
Each member within a team will complete a Personal Project Report, due at the end of the semester with the following contents:
- Individual Evaluation/Comments on the Entire Group Project
- Personal Contributions to the Project
- Learning from the Project
Project teams are formed with team names and team logos, and students must first “sell” their ideas to their team members and to arrive at solutions, and then “sell” the solutions to their international mentors in the global community, during which students will be asked questions in defense of their proposals.