Unit 1: Introduction to Startups

1.1 When to Start a Business
1.2 Process to Launch a Startup
1.3 Incorporation Models in USA/Western Countries
1.4 Company Considerations
1.5 International Incubations
1.6 Key Factors for Building a Successful Startup

   Unit 2: Emerging Innovations

2.1 Artificial Intelligence
2.2 Robotics
2.3 Virtual Reality
2.4 Internet of Things
2.5 3-D Printing
2.6 Autonomous Vehicle
2.7 Online Business
2.8 Social Media
2.9 Special Areas

   Unit 3:  Sources of New Products

3.1 Global Opportunities
3.2 “Brand” for a “Different Market”
3.3 Best of Both Worlds
3.4 Stale Markets
3.5 Commercialization/International Technology Transfer
3.6 Business Model Innovations
3.7 Product Life Cycles

   Unit 4: Developing Business Model

4.1 Products and Services
4.2 Business Model Frameworks
4.3 The Value Proposition
4.4 Business Model Design
4.5 Platform Business Models
4.6 Characteristics of Good Business Models
4.7 Business Plan

   Unit 5:  Creating Business Plan

5.1 The Executive Summary
5.2 Company Description
5.3 Market Analysis
5.4 Company's Structure
5.5 Description of the Service or Product line
5.6 Marketing and Sales Strategy
5.7 Financial Projections

   Unit 6: Sources of Funding

6.1 Financing Basics
6.2 Funding Strategy and Equity Considerations
6.3 Angel Investing
6.4 Crowd Funding
6.5 Venture Capital Funding
6.6 Other Funding Approaches
6.7 What Attracts Venture Capital and Private Equity
6.8 How to Pitch to Investors

   Unit 7:  Preparing for Growth

7.1 Marketing in Social Media
7.2 Building Ecosystem
7.3 International Social Capital
7.4 Breakeven Analysis
7.5 Operating Leverage
7.6 Economic Models
7.7 IPO in the United States
7.8 Merge and Acquisition (M&A)
7.9 Example: Apple Growth
7.10 Example: Google Growth
7.11 Example: Facebook Growth

   Unit 8: Global Expansion

8.1 Global Growth Strategy
8.2 Global Operations
8.3 Business Practices in Other Countries

   Unit 9:  Business Failure Analysis

9.1 Failure Analysis for Communication Equipment Startups
9.2 Failure Analysis for Social Media Startups
9.3 Failure Analysis for Online Business Startups
9.4 Failure Analysis for Startups in Other Segments